Brand Introduction

Deckers Outdoor Corporation is a well-known outdoor product company registered in the United States. It was founded in 1973, and was listed on NASDAQ in 1993. In 2014, it was listed on the New York Stock Exchange.

Deckers Outdoor Corporation has been producing “UGG “products in China since 1999. And after many years’ efforts, the brand “UGG” has gained a high reputation in the Chinese market.

Case Introduction

By searching, our people found a company in Yiwu city was selling leggings with the title of “Youjiji”, which pronounced like “UGG” in Chinese, on the e-commerce platform. Through the right holder’s identification, these leggings were proved to be fake.

For the large stock and the high sales amount, we immediately contacted the Ningbo Police to stop this target company’s further infringement activities. And later we also assisted the law enforcement officers conducting a criminal raid against this den. Finally, the officers have seized a large amount of counterfeit UGG leggings on the scene.

For the sales amount reaching the standard for filing a criminal case, the key suspect Zhang has been taken criminal compulsory measures already, who will be severely punished by law.

This raid action has effectively stopped the infringement activities and successfully protected the trademark owner’s reputation and legal rights.